“While it’s encouraging to see brands make an effort to reach and represent the LGBTIQA+ community around Pride, this needs to be a year-round endeavour and it needs to be done in a way that feels authentic,” Karmarama CEO Ben Bilboul explains. While some may have taken offence to his bold statement, it raises the question of how genuine companies are by simply changing the colours of their logo and introducing a Pride campaign or making a US$20,000 donation while the remainder of the year is spent with little concern for the LGBTIQA+ community. ![]() The meme depicts an imminent dust storm overshadowed by rainbow coloured logos labelled with the words, “June is almost here”. ![]() ![]() This week Elon Musk ridiculed Twitter alongside other major tech firms who have updated their corporate logos with the familiar rainbow for LGBTIQA+ Pride month.
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